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September 2003
Avoiding Lawsuits is
a service of the employment law training and consulting firm of
Counsel
Consulting Group LLC
and the law firm of Powell
Trachtman Logan Carrle & Lombardo PC.
IS THERE ANYTHING WRONG WITH FAVORING MINORITIES
TO PROMOTE
DIVERSITY IN YOUR WORKPLACE?
The Supreme Court Says Universities Can
Do It If They Use Carefully-Crafted Methods
...
Can Businesses Do the Same Thing?
In 1963, on the steps of the Lincoln Memorial, Martin Luther King
dreamed that "my four children will one day live in a nation where
they will not be judged by the color of their skin but by the content
of their character."
Last June, in a context that could have been scarcely imagined
40 years ago, the Supreme Court was called upon to decide whether,
notwithstanding Dr. King's dream, the University of Michigan law
school could judge applicants by the color of their skin,
albeit to favor, and not prejudice the interests of minorities.
The decision: the Supreme Court recognized that promoting diversity
on campus had genuine, practical benefits, and within certain tightly-drawn
limits, it permitted the law school to utilize minority status
as a factor in making admissions decisions. In short, our bedrock
social principle of a race-blind society could yield
to other social policies - in this case, the promotion of diversity.
Does the same logic apply to the workplace?
What If Your Business Really Needs Minority
Workers?
Consider this... You have two, equally-qualified applicants for
a position with your company. One is a minority. You know that,
unintentionally, your work force has few minorities and to avoid
the financial and PR fallout an accusation of racial prejudice
could cause, you'd like to remedy the imbalance. You hire the minority
applicant for that reason.
Or suppose your company wants to start doing business with Latin
American companies. You believe that hiring some Hispanic management-level
employees will make you a more attractive business partner, and
those employees will be able to more effectively deal with their
Latin American counterparts. So you instruct your HR department
to consider Hispanic applicants more favorably than white applicants
for these real-world, practical reasons.
| Can
you favor minorities to increase workplace diversity
for bona fide business reasons? |
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In these typical scenarios, you would not be favoring a minority applicant
because of a preference for a particular race or nationality, but
because of some practical, tangible business purpose - avoiding
accusations of bias, or fostering customer relations. It seems
that this should be permissible and, in fact, this kind of needs-based,
practical analysis was one of the important factors considered
by the Supreme Court when it permitted the University of Michigan
law school to consider minority status as an admissions criterion.
Sixty-five major corporations having annual revenues in excess
of a trillion dollars filed a brief extolling "the importance
of racial, ethnic and other diversity in our leading institutions
of higher education" in the preparation of students for business
life in a global economy. The Supreme Court bought the argument,
writing, "American businesses have made clear that the skills
needed in today's increasingly global marketplace can only be developed
through exposure to widely diverse people, cultures, ideas, and
viewpoints."
The university admissions process is plainly analogous to the
workplace admissions process, isn't it? Doesn't the same logic
apply in both places?
Many companies apparently think so. In our practice, we have noticed
that many business owners and executives have interpreted the mass
media reporting of the University of Michigan decision, and the
entire modern ethos favoring diversity, as an endorsement of hiring
practices intended to increase diversity in the workplace. Some
have even gone so far as to direct their HR departments to add
specific numbers of minorities to specific departments or management
levels, and to brag about the accomplishment as if it were a PR
coup worthy of front page treatment.
So What's The Problem?
We need to state this as plainly as we can: it remains unlawful
for employers to hire, promote, fire or make other employment
decisions based on race, ethnicity, religion, and similar factors .
Reverse
discrimination suits remain a genuine and dangerous
threat. |
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Hiring
decisions based on well-motivated efforts to assist minorities
or increase diversity will likely constitute "reverse discrimination," and
will lead to the same types of lawsuits and liabilities as are
brought against employers who are accused of ill-motivated discrimination.
With arcane exceptions beyond the scope of this article, even government-mandated "affirmative
action" programs do not permit, let alone mandate, hiring employees
on the basis of minority status.
Then How Do You Increase Diversity?
This reality raises many issues for employers who, for practical
business reasons, truly desire to increase the extent of the diversity
in their companies. For instance:
Is there a way to establish "increasing diversity" as
a business goal without running the risk of reverse discrimination
suits?
Can you reward managers who increase diversity in
their departments?
Can you implement special training, mentoring or
internship programs geared toward minorities?
How can you respond to foreign customers who make
plain that their relationship with your company will depend on
the extent to which you increase the percentage of management employees
of that customer's nationality?
There are some things you can do, but they have to be planned
and monitored with extreme care with the help of professionals
who have been there and done that. A sampling:
Except in rare circumstances, you cannot set
numerical or percentage targets for minority hiring, promotion,
training, and so on, but you can implement a voluntary
affirmative action plan geared to increase the number of minority
applicants who will seek a position with your company. However - and
it is a big however -- the Supreme Court has defined
certain criteria that must be satisfied in the process, and the
implementation of such a plan requires a very careful
legal analysis;
If you head down the road of consciously attempting
to increase workplace diversity, you will need a documentation
strategy that puts you in a position where you can prove you did
the right thing in the event of a legal challenge. The stakes in
this arena are too high to leave this to chance;
You cannot begin a compliant diversity program without
first negating any prior, lurking violations. Did anyone in your
company previously issue memos or emails directing that certain
numbers of minorities be hired, or that certain positions be filled
with minority applicants? Are there potentially problematic manuals,
handbooks, promotional materials and similar documents in the file
cabinets or on back-up computer files? Get rid of the smoking guns,
and establish, implement and consistently enforce clear policies
that will not breed lawsuits.
It is somewhat ironic that while the creation of workplace diversity
remains a favored goal in our society, the easiest and quickest
ways to create that diversity remain overtly unlawful. The upshot:
you can do what's right, so long as you do it the right way. Let
us know if we can help.
Counsel Consulting
Group LLC helps companies throughout the United States avoid
employment and HR-related claims and liabilities. CCG assesses
existing policies, procedures and problem areas; it provides
customized liability-avoidance training to managers and executives;
and it designs and implements business techniques that reduce
employment liability risks on a long term basis. CCG also offers
specialized workshops for managers and HR executives, customized
consulting in focused employment-related areas, and CD-ROM and
web-based training alternatives. For more information, contact
us at info@counselconsulting.com and
visit our website at www.counselconsulting.com
Powell Trachtman Logan
Carrle & Lombardo PC. is a full service law firm
with offices in suburban Philadelphia , PA , Harrisburg , PA
and Cherry Hill , NJ . Powell Trachtman represents a variety
of commercial enterprises, entrepreneurs and business executives
in respect to their litigation, litigation avoidance planning,
business formation, business transactions, estate and tax planning,
and other needs. We are also approved defense counsel for numerous
insurance carriers in matters pertaining to professional malpractice,
products liability, employment practices, directors and officers
liability, and many other fields. For more information, contact
us at info@powelltrachtman.com and
visit our website at www.powelltrachtman.com.
©Copyright 2003-2005 CCG Properties LLC. All rights reserved,
except that recipients hereof are permitted, for noncommercial
purposes, to provide copies or excerpts, with full attribution
to us, to other interested persons for their personal use. Avoiding
Lawsuits is distributed for general informational purposes
only. It is not a substitute for personalized legal advice from
a competent attorney.
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